Martin’s executive career was mainly at Mars, Inc., where he retired in 2019 as Executive Vice President Mars and President & CEO of Mars Wrigley Confectionery, the world’s largest confectionery business. In this role he was responsible for an $18bn P&L and a portfolio of many of the world’s most recognisable chocolate, gum, mint and confectionery brands. Over 33 years with Mars he held a broad range of leadership and functional roles, including Group CIO and head of the Drinks segment, and he led businesses of varying scale and maturity in the US, UK, Middle East and France. His work required balancing global brand strategy with local execution, driving innovation while maintaining operational excellence, and leading large, diverse teams through significant change.

Alongside his corporate responsibilities, Martin has developed deep expertise in family business governance and owner-led enterprises. He worked extensively with successive generations of the Mars family, helping align long-term ownership ambitions with business strategy and culture, and led the strategic relationship with Berkshire Hathaway, working closely with Warren Buffett during the Wrigley acquisition and integration. He has also brought that experience to other family or entrepreneurial businesses such as a Weatherbys, Chipita SA and now McCain, combining a long-term, values-driven perspective with disciplined performance management.