Alain’s executive career has spanned senior roles at some of the world’s best-known brands. At Procter & Gamble he served as European Sales Director and Global Customer Team Leader, working with major international retailers and shaping commercial strategy across markets. He went on to become Commercial SVP and Regional CEO at adidas, and later Regional CEO, Category Managing Director and Group CIO at Coca-Cola HBC, with full people, operations and P&L responsibility for customers, countries and regions of up to 10,000 employees, more than US$1.3bn in revenue and double-digit profit. Across these roles he built a track record of driving performance while reshaping organisations for long-term resilience.

Alain now holds a portfolio of board and advisory roles. He is an Advisory Board Member at The Swiss Ventures Group AG / Serpentine Ventures, and at Blu Vela SA. He was previously Chair at Supersapiens Inc and Non-Executive Director at SettleMint NV. He is the Founder & CEO of ABConvergence GmbH, a customer-centric business transformation consulting services’ company, at the convergence of sustainable growth and exponential technology for humanity’s prosperity.

In parallel, Alain is an investor, an executive mentor, a lecturer at Audencia Business School, a Gartner Research Board member for Directors and a volunteer with ActionAid.

He holds a Master “Grande École” in Management from Audencia Business School and Ohio State University.