Mentor

Rakhi Goss-Custard

Mentor

Rakhi
Goss-Custard

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Overview

Rakhi Goss-Custard is an experienced Non-Executive Director with a strong track record across listed, private and growth businesses in digital, retail and media. She currently serves on the board of Schroders, where she sits on the Audit and Risk Committee, and on the board of Trainline, where she chairs the Remuneration Committee.

She is also a board member of Nisbets, the privately owned catering equipment business, chairing its Digital and Marketing Committee. Rakhi recently completed a distinguished nine-year tenure on the boards of Rightmove and Kingfisher, where she served on Audit, Remuneration and Responsible Business Committees and helped shape strategy, governance and digital transformation through periods of significant change.

Rakhi’s executive career was built at Amazon, where she spent more than 12 years and served on the UK Executive Team with P&L responsibility across a wide range of categories, from high-growth digital segments to more mature, operationally complex businesses. She played a central role in the launch of new digital categories and in leading the transition from physical to digital media, bringing together commercial acumen, deep analytics and disciplined execution. As UK lead for pricing, she established Amazon’s first formal UK pricing policy and developed the company-wide approach to competitive price matching, reinforcing her reputation for data-driven, customer-focused decision-making. Applying Amazon’s leadership principles and using them as a lens for hiring and talent assessment was a core part of her management approach and continues to inform her boardroom contributions.

Earlier in her career, Rakhi worked in strategy consulting at Oliver Wyman and in start-up environments, giving her early exposure to growth, innovation and entrepreneurial cultures. She has also contributed to education as a Governor of Lambrook School in Berkshire.

Rakhi brings deep cross-sector expertise in:

• Digital, retail & media businesses – shaping strategy and performance for leading online platforms, multi-format retailers and consumer brands.

• Board governance, committees & remuneration – serving on audit, risk, remuneration and responsible business committees across FTSE and private companies.

• Analytics, pricing & operational execution – developing formal pricing strategies, data-driven decision-making and operational disciplines in high-growth environments.

• Talent, culture & leadership principles – applying and adapting Amazon’s leadership principles to hiring, development and board-level evaluation of management teams.

Boards and executives value Rakhi for her sharp analytical mind, her understanding of how digital business models scale, and her practical insight into the leadership, culture and governance needed to sustain performance over time. She holds a degree from the University of Pennsylvania.

PDF Profile

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Major Career Roles

Trainline plc

Independent Non-Executive Director

Schroders plc

Independent Non-Executive Director

Kingfisher plc

Independent Non-Executive Director

Rightmove plc

Independent Non-Executive Director

Amazon.co.uk

Director

Other Career Highlights

Nisbets Ltd

Non-Executive Director

Travelopia Holdings Ltd

Non-Executive Director

Be Heard Group plc

Independent Non-Executive Director

Intu Properties plc

Independent Non-Executive Director

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