From 2017 to 2023, Alessandra was Group Chief Customer Officer at Tesco plc, a FTSE 100 retailer with £58bn in group sales and over 300,000 colleagues. As an ExCo member leading Tesco’s Group Customer team, she oversaw the transformation of Tesco’s customer proposition. She created Clubcard Prices, a first-of-its-kind approach to promotion now widely adopted across the retail industry, and launched Aldi Price Match, a combined digital subscription platform and award-winning advertising campaigns. She also served as Group Innovation Officer, as an ExCo member.

Before Tesco, Alessandra held a series of senior leadership roles at Unilever over 21 years. As VP Marketing Food North America she restructured the integrated marketing team and accelerated innovation for Knorr and Hellmann’s. As VP Brand Development Refreshment North America, she turned around Unilever’s $1.6bn US ice cream business, simplifying the portfolio, reshaping it through the acquisition of Talenti Gelato and consolidating manufacturing sites. Across her Unilever career, she led strategy, innovation, new product development and communication across Italy, Central and Eastern Europe and North America.

Alongside her executive career, Alessandra served as President of the Advertising Association, a Non-Executive Director at Tesco Mobile and Chair of Teens Unite, where she supported a founder transition and CEO succession. She was also Diversity and Inclusion Executive Sponsor at Tesco Group. Her earlier career was in advertising at J Walter Thompson and Lowe Lintas in Milan and London.